Bruce Moats
Senior Advisor
Bruce Moats is a Senior Advisor to Fontheim International, LLC, bringing over three decades of c-suite experience in corporate brand and risk communications, public policy, and corporate social responsibility, having worked in the private, non-profit, government, and multilateral organization sectors.
Bruce most recently served as the Chief Communications and Impact Officer at GoodWeave International -- founded by Nobel Peace laureate Kailash Satyarthi -- the leading non-profit organization with a mission to end child labor in global supply chains. While there, he led an organization-wide effort to reposition the organization during a growing competitive landscape, including redefining its brand value proposition, articulating its core values and beliefs, and strategic messaging, as well as launching a refreshed visual identify. His ChangeThePattern ™ campaign was featured in such national magazines as Dwell, GQ, Vanity Fair, Vogue, Architectural Digest, Allure. The New Yorker, Bon Appetit, Conde Nest, and Wired, among others.
Prior to GoodWeave he was the Director of World Bank Group’s IFC Corporate Communications, a position he held for almost a decade and a half. As a seasoned executive, he was a member of the World Bank Group's External and Corporate Relations extended management team. Serving as IFC’s Chief Communications Officer and Head of Global Network, he oversaw a global communications team of over 100 staff in every region of the world and a $17M budget.
Reporting to the CEO, Bruce was responsible for delivering the strategic programs and managing the technical platforms in external relations/media relations, internal/staff engagement, brand/marketing, online/web, public policy/reputational risk management, crisis communications, content development, change communications, culture/values, and thematic communications.
Under his leadership, Bruce played a key role in developing a unified brand identity for the World Bank Group and in creating a collaborative model of strategic communications across the Group, once serving as the interim Director of Corporate Communications across all members of the Group - including International Bank for Reconstruction and Development, International Finance Corporation, and Multilateral Investment Guarantee Agency.
He and his team have won multiple top international awards in the area of annual report design and production, competing with Fortune 500 MNC’s and other public institutions. In addition, he led a change management communication initiate that re-shaped the International Finance Corporation’s brand, culture, and values in 2007 as part of a shift in corporate strategy and positioning.
Bruce, who joined the World Bank Group in 2005, has extensive experience in employee engagement and worker rights, having served as co-chair of the University of North Carolina's Kenan Institute on Corporate Social Responsibility. He has testified before Congress on areas related to labor and human rights. He has lectured at Stanford on labor relations, Harvard on HIV/AIDS in the workplace, and University of California - Berkley on corporate social responsibility, and most recently at the University of Florida on strategic communications.
Before joining the Bank Group, Bruce was a corporate vice president at Levi Strauss & Co. from 2000 until 2005, where he served as the company's principal advisor on external relations-including labor and human rights. While at Levi Strauss, he represented U.S. business at the ILO in Geneva that resulted in the ILO's declaration on HIV/AIDS Workplace Code of Conduct that was later adopted by the UN General Assembly. He also served as Chair of the San Francisco Business Coalition, leading business delegations to China and Russia.
From 1986 until 2000, he worked at AT&T in various management positions, including as Director of International Trade Policy, as Corporate Market Analyst, and as a system engineer.
Bruce has held numerous board seats including the Levi Strauss Foundation, the Fair Labor Association, the American Apparel and Footwear Association, and the U.S. Council for International Business.
Bruce graduated in 1986 with a B.A. in International Relations from American University in Washington, DC. He has also completed graduate work at American University’s School of Communications and Drexel University’s MBA program in international business.